James is the founder of Northguard Insurance Brokers, driven by a mission to do benefits better and deliver more strategic value to his clients. Within the group insurance industry, James specializes in crafting plans that support employee wellbeing, reinforce company culture, and respect corporate budgets. He firmly believes that a strategic approach to employee benefit plans, aligned with business objectives, can set companies apart and create value for all stakeholders.

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An entrepreneurial spirit at heart, James brings nearly 20 years of experience advising Canadian businesses across diverse industries and geographies. His career began with earning a CA designation, soon followed by a CBV with a Big 4 firm. This foundation led him to senior roles in corporate development, mergers and acquisitions, strategic planning, and private equity.

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James is dedicated to building meaningful, trustworthy relationships with clients and is always available for a call to discuss business challenges of all shapes and sizes, offering a unique blend of strategic insight and practical solutions.

Al Ross is a seasoned strategic advisor to Northguard Insurance, bringing over 30 years of expertise in the group insurance industry. Known for his industry knowledge and trusted relationships, Al supports clients across various sectors, offering a level of service that sets him apart. His network includes nearly 30 insurance providers and specialty carriers, allowing him to craft tailored solutions that meet diverse client needs.

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As the founder of Rocky Mountain Benefits, Al combines his extensive experience and dedication to help clients navigate the complexities of group insurance with ease and confidence.

With nearly 15 years of strategic marketing and communications expertise, Kim is a seasoned professional in the B2B and professional services landscape. Her career highlights include leading marketing efforts as the Director of Marketing & Communications at a national talent management firm and serving as the Practice Marketing Leader for Canada with a prominent global insurance brokerage.

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Kim is known for her passion for strategy and her collaborative leadership style, driving impactful campaigns and communications with an unwavering belief in their potential to strengthen organizations. She excels in crafting internal communication plans and change management strategies that resonate deeply with employees, enhancing engagement in ways that are both memorable and meaningful.

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Known for her ability to balance the big picture with meticulous attention to detail, Kim partners closely with executives and business owners, offering insightful guidance and challenging teams to think differently to unlock new opportunities.

Henri Campeau serves as a trusted strategic advisor to Northguard Insurance, bringing more than 30 years of experience in general insurance, group insurance, and hard-to-place risk.

 

As the founder of Campeau Insurance, Henri is well-versed in navigating complex insurance challenges, offering clients tailored solutions across diverse insurance needs.

 

His extensive background and strategic insight make him a valuable resource for clients seeking expertise in both standard and specialized insurance coverage.